ERA Rental Week website launched

28 June 2023

The European Rental Association (ERA) has launched a website to serve as an information hub for its European Rental Week initiative taking place from 9 to 15 October

The site gives information about the event and the theme for this year – Investing in People – as well as reasons to participate, ideas for activities and promotional materials to download. 

It will be further developed in the coming weeks and months to include links to information and activities across different countries and materials that can be used to promote the hire industry during the week.

Michel Petitjean, Secretary General of ERA, said: "European Rental Week is a key initiative for our industry to bring the benefits of rental as a service provider and an employer to a bigger audience, both locally and across the continent. 

“This website serves as a go-to resource for the industry to find out everything they need to be able to participate in the week, to discover innovative ideas to promote the rental business and to access materials that they can use in their promotions.”

As reported previously, European Rental Week is a new annual event dedicated to the promotion of rental across Europe. It was developed in collaboration with the National Association and Promotion Committees of ERA. Activities within different countries will be coordinated and promoted by the national associations within the European Rental Week framework.

To visit the new website, click here.