Speedy partners with DIY influencers
10 August 2022
Speedy is set to raise its profile further amongst home owners and members of the public after agreeing a 12-month partnership with DIY influencers The Restoration Couple.
The partnership will focus on a series of content by Tim and Jo Martin – The Restoration Couple, pictured below – as they tackle the DIY build of a cabin on their Gloucestershire farm.
It forms part of a multi-million-pound marketing campaign to promote tool hire, the Speedy brand and the company’s UK-wide partnership with B&Q.
The couple’s channel has amassed 43 million views on YouTube alone since they began producing their DIY content in 2013. Without professional trade experience, their videos show the duo taking on big building, carpentry, gardening, and decoration projects.
Tim Martin said: “Tool hire could play a huge role in DIY and we want to show our followers the value it can offer. The channel sponsorship ultimately helps us to dedicate more time tackling our huge new farm project, and to capture it all for our audience to enjoy.”
Guy Maddock, group marketing director at Speedy, described the initiative as “the first influencer partnership of its kind in the hire sector. The Restoration Couple have a large and loyal following of DIYers and small traders, and will play a huge role in building awareness of our brand across the consumer market.
“Plus, Tim and Jo’s tutorial-led content style will effectively answer the ‘why hire?’ message, influencing DIYers to hire tools for taking on jobs themselves or save money on big-ticket pieces of equipment.”
● In April, Speedy launched its Make Every Job Easy national marketing campaign to promote tool hire using TV, radio, digital outdoor media and social platforms.