Speedy TV campaign
27 April 2022
Speedy has launched a national multi-million-pound marketing campaign to promote tool hire across the UK.
The Make Every Job Easy campaign targets novice and experienced DIY users, alongside the hirer’s core customer base ranging from trades people to major construction contractors.
The company is also using the campaign to raise awareness of its partnership with B&Q, where it has a presence at a recently expanded number of the DIY warehouse’s sites.
The initiative spans TV, radio, digital outdoor media, digital and social platforms. Some elements began earlier in April, and TV ads will to run nationally on ITV and Sky from today.
The campaign also includes national sponsorship of sports news on commercial broadcaster Radio X sports news, and a promotion on the channel’s Breakfast Show with presenter Chris Moyles, giving listeners the chance to win £3,000 towards a home improvement project.
Russell Down, chief executive at Speedy, said: “As homeowners continue to invest into making their dream home a reality, home improvement activity is growing. This increase in activity represents an opportunity for Speedy to lead the hire market and effectively answer the ‘why hire?’ question for DIYers and small traders.”
Guy Maddock, the hirer’s group marketing director, said: “We know that tool and equipment hire can make it simpler for people across the UK to DIY, from fitting bathrooms, sanding floors and stripping walls, to landscaping gardens and digging up drives. This multi-channel campaign is designed to empower novices and experts to make every job easy, with Speedy.”