ERA Rental Week set for October

25 April 2023

The European Rental Association (ERA) has announced a new initiative called European Rental Week, an annual event to promote hire across Europe. 

The inaugural Week will take place from 9 to 15 October with the theme Investing in People, highlighting the industry as an employer. 

The event aims to coordinate promotional activities from hire companies to improve the attractiveness of the industry and promote the hire concept as a sustainable, cost-effective and resource-efficient solution. 

Michel Petitjean, Secretary General of ERA, said: “We are very excited to announce European Rental Week as it is the perfect opportunity to coordinate the promotion of our industry not just within countries, but across the European continent. We can have a bigger voice and a bigger impact by acting together.” 

The initiative was developed in collaboration with the National Association and Promotion Committees of ERA. Activities within different countries will be coordinated and promoted by the national associations within the European Rental Week framework.

The association is developing a European Rental Week website before formally launching the event at the ERA Convention on 7 and 8 June in Maastricht.

● Explore the Site-Eco area of the blog for news of sustainable products and developments relevant to the world of hire. 

Photo: USGS