JCB pedals for charity

22 March 2022

Up to 1,000 cyclists are set to climb into the saddle on Sunday, 8 May to raise funds in JCB’s NSPCC Platinum Jubilee Appeal.

The event will see participants cover either 70 miles or 70 kilometres, the figure reflecting the number of years in the Queen’s reign and enabling people of different abilities to take part. 

The appeal aims to raise at least £70,000 for the NSPCC’s work in Staffordshire and is the brainchild of JCB’s senior electrical design engineer Aaron Turner.

The event, called the JCB Sportive, will start and finish at the manufacturer’s World HQ in Rocester and will take in a picturesque route across Staffordshire and Derbyshire. 

George Bamford, who is honorary president of the JCB Cycling Club, last year rode more than 870 miles from Land’s End to John O’Groats in ten days, raising almost £90,000 for charity along the way. He said: “Everyone is so excited about the JCB Sportive event and there has already been a huge amount of interest in it. It will be an amazing occasion for all the family.”

Aaron Turner said: “Our hope in the future is to stage this event every year and make it a firm fixture in the calendar.”

The event is open to JCB employees and members and registration is now open. The entry fee is £40.  

Pictured from left are JCB’s Jade Holmes, Adam Holland, Aaron Turner, George Bamford and Sam Griffin. 

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