Altrad scores All Blacks sponsorship deal

14 February 2022

The Altrad Group brand will be even more visible in the months ahead as the organisation has recently become the Official Front of Jersey Sponsor of New Zealand Rugby. 

Altrad Belle highlighted the development graphically on a DX1000HT dumper on its stand at the Executive Hire Show last week. 

“Altrad is sponsoring the shirts of the All Blacks, the women’s Black Ferns, Maori All Blacks, All Blacks XV and All Blacks Under 20 teams,” Altrad Belle managing director Ray Neilson told me. 

He added that the group has a keen involvement with rugby at all levels as a way of making a positive difference to colleagues, customers and communities around the world. 

And rugby relies on having a team that has a clear vision and belief in its purpose, in the same way that a business or an individual does. 

The Altrad Group owns Montpelier Herault Rugby Club in France and also has a major partnership with the French national team. 

● Altrad Belle unveiled a number of new products on its stand. More on those soon... 

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