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New CEO for CEA

2 September 2021

New CEO for CEA

Suneeta Johal has been appointed as the new Chief Executive for the CEA (Construction Equipment Association). 

Suneeta, who takes up her role on 4 October, will succeed Rob Oliver, who will retire from the position after completing 20 years’ service to the trade association as its first Chief Executive. 

Suneeta joins the CEA from the Association of Independent Professionals and the Self-Employed (IPSE), where she was Director of Commercial Development. She also had responsibility for commercial strategy and initiatives to drive membership growth, as well as heading up research, education and training. 

Speaking about her new role, Suneeta said: “It has been a tough 18 months for many trade associations and as we move forward I hope that my skills and experience can bring a fresh approach to develop the future strategy of the CEA.” 

Rob Oliver added: “The original plan was that I should step down a year or so ago, but Covid-19 struck and I agreed to stay a little longer. Now the time seems right to step aside and let Suneeta bring a fresh, and younger, approach to what is undoubtedly a great job to have. 

“I am pleased that on my watch we were able to grow our membership and international activities, and create the Plantworx construction exhibition.” 

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